Reporting

Learn more about the Offerwall metrics available in our dashboard and how to use them in your reporting

Group	Metric	Description
Revenue & Costs	Revenue	The publisher's net revenue from completed offers.
​	AdServer Fees	This is the amount deducted from the revenue for the AdServer service. (*equals 0 if AdServer is not used)
Delivery	DAU	Unique Users per calendar day using the offerwall.
	Offerwall Requests	Total non-unique requests to the Offerwall (counts users multiple times if they enter the offerwall several times a day).
	Unique Offerwall Requests	Unique requests to the Offerwall by users (including users that churned by not accepting the privacy policy).
​	Unique Offerwall Entries	Unique entries to the Offerwall by users (consisting of users which are accepting the privacy policy or have accepted it already in the past).
Interactions	Impressions	An impression is registered once a user opens the Offerwall (no time delay).
​	Clicks	This equals the number of offers which were started.
​	Conversions	A conversion is registered once an offer is completed.
Performance	EPC	The average Earnings per Click calculated from the Revenue divided by the amount of clicks.
	eCPM	The average CPM (Cost per Thousand) calculated from Revenue divided by Offerwall Requests times 1000.
	ARPDAU	The Average Revenue per Daily Active User.