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Reporting

Learn more about the Offerwall metrics available in our dashboard and how to use them in your reporting
Group
Metric
Description
Revenue & Costs
Revenue
The publisher's net revenue from completed offers.
AdServer Fees
This is the amount deducted from the revenue for the AdServer service. (*equals 0 if AdServer is not used)
Delivery
DAU
Unique Users per calendar day using the offerwall.
Offerwall Requests
Total non-unique requests to the Offerwall (counts users multiple times if they enter the offerwall several times a day).
Unique Offerwall Requests
Unique requests to the Offerwall by users (including users that churned by not accepting the privacy policy).
Unique Offerwall Entries
Unique entries to the Offerwall by users (consisting of users which are accepting the privacy policy or have accepted it already in the past).
Interactions
Impressions
An impression is registered once a user opens the Offerwall (no time delay).
Clicks
This equals the number of offers which were started.
Conversions
A conversion is registered once an offer is completed.
Performance
EPC
The average Earnings per Click calculated from the Revenue divided by the amount of clicks.
eCPM
The average CPM (Cost per Thousand) calculated from Revenue divided by Offerwall Requests times 1000.
ARPDAU
The Average Revenue per Daily Active User.