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Callbacks & Testing
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Learn more about the Offerwall metrics available in our dashboard and how to use them in your reporting
Revenue & Costs
The publisher's net revenue from completed offers.
This is the amount deducted from the revenue for the AdServer service. (*equals 0 if AdServer is not used)
Unique Users per calendar day using the offerwall.
Total non-unique requests to the Offerwall (counts users multiple times if they enter the offerwall several times a day).
Unique Offerwall Requests
Unique Offerwall Entries
An impression is registered once a user opens the Offerwall (no time delay).
This equals the number of offers which were started.
A conversion is registered once an offer is completed.
The average Earnings per Click calculated from the Revenue divided by the amount of clicks.
The average CPM (Cost per Thousand) calculated from Revenue divided by Offerwall Requests times 1000.
The Average Revenue per Daily Active User.