# Reporting

<table><thead><tr><th width="154.33333333333331">Group</th><th width="178">Metric</th><th>Description</th></tr></thead><tbody><tr><td><strong>Revenue &#x26; Costs</strong></td><td>Revenue</td><td><em>The publisher's net revenue from completed offers.</em></td></tr><tr><td>​</td><td>AdServer Fees</td><td><em>This is the amount deducted from the revenue for the AdServer service.</em><br><em>(*equals 0 if AdServer is not used)</em></td></tr><tr><td><strong>Delivery</strong></td><td>DAU</td><td><em>Unique Users per calendar day using the offerwall.</em></td></tr><tr><td></td><td>Offerwall Requests</td><td><em>Total non-unique requests to the Offerwall (counts users multiple times if they enter the offerwall several times a day).</em></td></tr><tr><td></td><td>Unique Offerwall Requests</td><td><em>Unique requests to the Offerwall by users (including users that churned by not accepting the privacy policy).</em></td></tr><tr><td>​</td><td>Unique Offerwall Entries</td><td><em>Unique entries to the Offerwall by users (consisting of users which are accepting the privacy policy or have accepted it already in the past).</em></td></tr><tr><td><strong>Interactions</strong></td><td>Impressions</td><td><em>An impression is registered once a user opens the Offerwall (no time delay).</em></td></tr><tr><td>​</td><td>Clicks</td><td><em>This equals the number of offers which were started.</em></td></tr><tr><td>​</td><td>Conversions</td><td><em>A conversion is registered once an offer is completed.</em></td></tr><tr><td><strong>Performance</strong></td><td>EPC</td><td>The average Earnings per Click calculated from the Revenue divided by the amount of clicks.</td></tr><tr><td></td><td>eCPM</td><td>The average CPM (Cost per Thousand) calculated from Revenue divided by Offerwall Requests times 1000.</td></tr><tr><td></td><td>ARPDAU</td><td>The Average Revenue per Daily Active User.</td></tr></tbody></table>


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