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Reporting

Learn more about the Rewarded Video metrics available in our dashboard and how to use them in your reporting
Group
Metric
Description
Revenue & Costs
Revenue
The publisher's net revenue.
*For AdServer integration the service fees are not considered and revenue is estimated based on Rewarded views (after our own fraud & viewability checks), VAST network configuration or RTB (real-time bidding) exchange eCPM in bid responses.
AdServer Fees
This is the amount deducted from the revenue for the AdServer service.
(*equals 0 if AdServer is not used)
Delivery
Requests
Number of requested video ads.
Fills
Ad requests with valid fill for at least one network.
No Fills
The network didn't deliver an ad for the request.
Unchecked Fill Status
The fill wasn't checked for this network, because a network higher up in the waterfall already delivered fill.
Playback
Requested Plays
The number of filled ad requests for which playAd was called.
Media Errors
The number of requested plays for which the player was unable to load or initialize the media file.
Started Plays
The media file was loaded and playback started.
Play errors
The number of times video playback was prematurely interrupted (user abort, network errors, interactive ad termination).
Performance
Completed Views
The number of completed video views.
Rewarded Views
The number of rewarded views after server-side fraud and visibility checks.
eCPM
This is the effective Cost Per Mille calculated based on the revenue and rewarded views.
eCPM= Revenue / Rewarded views *1000
TCF
TCF Missing
Consent String is missing
TCF GDPR
GDPR Consent String is available
TCF No GDPR
GDPR Consent String is not available
TCF Rejected
User rejected the Consent
TCF Partial
User partially accepted the Consent
TCF Consented
User fully accepted the Consent