Reporting

Learn more about the Rewarded Video metrics available in our dashboard and how to use them in your reporting

Group	Metric	Description
Revenue & Costs	Revenue	The publisher's net revenue. ​ *For AdServer integration the service fees are not considered and revenue is estimated based on Rewarded views (after our own fraud & viewability checks), VAST network configuration or RTB (real-time bidding) exchange eCPM in bid responses.
​	AdServer Fees	This is the amount deducted from the revenue for the AdServer service. (*equals 0 if AdServer is not used)
Delivery	Requests	Number of requested video ads.
​	Fills	Ad requests with valid fill for at least one network.
	No Fills	The network didn't deliver an ad for the request.
	Unchecked Fill Status	The fill wasn't checked for this network, because a network higher up in the waterfall already delivered fill.
Playback	Requested Plays	The number of filled ad requests for which playAd was called.
​	Media Errors	The number of requested plays for which the player was unable to load or initialize the media file.
​	Started Plays	The media file was loaded and playback started.
​	Play errors	The number of times video playback was prematurely interrupted (user abort, network errors, interactive ad termination).
Performance	Completed Views	The number of completed video views.
​	Rewarded Views	The number of rewarded views after server-side fraud and visibility checks.
	eCPM	This is the effective Cost Per Mille calculated based on the revenue and rewarded views. eCPM= Revenue / Rewarded views *1000
TCF	TCF Missing	Consent String is missing
	TCF GDPR	GDPR Consent String is available
	TCF No GDPR	GDPR Consent String is not available
	TCF Rejected	User rejected the Consent
	TCF Partial	User partially accepted the Consent
	TCF Consented	User fully accepted the Consent