Reporting

Learn more about the Rewarded Video metrics available in our dashboard and how to use them in your reporting

GroupMetricDescription

Revenue & Costs

Revenue

The publisher's net revenue.

*For AdServer integration the service fees are not considered and revenue is estimated based on Rewarded views (after our own fraud & viewability checks), VAST network configuration or RTB (real-time bidding) exchange eCPM in bid responses.

AdServer Fees

This is the amount deducted from the revenue for the AdServer service.

(*equals 0 if AdServer is not used)

Delivery

Requests

Number of requested video ads.

Fills

Ad requests with valid fill for at least one network.

No Fills

The network didn't deliver an ad for the request.

Unchecked Fill Status

The fill wasn't checked for this network, because a network higher up in the waterfall already delivered fill.

Playback

Requested Plays

The number of filled ad requests for which playAd was called.

Media Errors

The number of requested plays for which the player was unable to load or initialize the media file.

Started Plays

The media file was loaded and playback started.

Play errors

The number of times video playback was prematurely interrupted (user abort, network errors, interactive ad termination).

Performance

Completed Views

The number of completed video views.

Rewarded Views

The number of rewarded views after server-side fraud and visibility checks.

eCPM

This is the effective Cost Per Mille calculated based on the revenue and rewarded views.

eCPM= Revenue / Rewarded views *1000

TCF

TCF Missing

Consent String is missing

TCF GDPR

GDPR Consent String is available

TCF No GDPR

GDPR Consent String is not available

TCF Rejected

User rejected the Consent

TCF Partial

User partially accepted the Consent

TCF Consented

User fully accepted the Consent

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