You can configure a conversion callback URL in our publisher dashboard. To do so, navigate to Placements / Apps, edit your placement and set the Callback URL to your server's postback URL:
If this is the callback URL you set for your offerwall placement:
A typical conversion callback sent by our server will look like this:
This assumes you set external_identifier to username in the original Offerwall URL for that user, the currency conversion rate in your placement was 1000 per $1 and the user completed an offer with a $0.36 payout.
Important: Your server must always reply with an HTTP 200 status code to our postbacks. Otherwise we will resend the postback 12 times over a span of one hour before giving up.
You can automatically process Reversals made to your account and placements by enabling Reversal Callbacks.
Simply navigate to Placements / Apps, edit your placement and check the box Enable Reversal Callbacks.
Once enabled we will send reversal callbacks directly to the callback URL you set up for your placements.
The unique transaction ID we send for each conversion will carry an "r-" prepended to the ID for each reversal callback.
Below is a list of all relevant parameters to use in order to distinguish reversal callbacks from regular callbacks.
{transaction_id}
string
Unique transaction ID - use for duplicate checks. For chargebacks the original tid is prepended with "r-".
{is_chargeback}
int
Either 0 or 1. Indicator if the callback is a conversion (0) or a chargeback (1).
{chargeback_reason}
string
Reason why chargeback created. Only available if is_chargeback set to 1.
{chargeback_date}
string
Date of chargeback creation. Only available if is_chargeback set to 1.
Important: To ensure each conversion is granted only once to your users, always use {transaction_id}. Occasional callback resends may occur for various reasons. Utilizing {transaction_id} prevents granting conversions more than once.
{transaction_id}
string
Unique transaction ID - use for duplicate checks. For chargebacks the original tid is prepended with "r-".
{payout_usd}
float
The actual conversion payout in USD. If chargeback value is negative.
{currency_amount}
float
The amount of currency the user earned (taken from your offerwall currency configuration). If chargeback value is negative.
{external_identifier}
string
The user identifier (EXTERNAL IDENTIFIER) originally passed in the web offerwall link.
{user_id}
integer
Our internal ID for this offerwall user
{placement_identifier}
string
The placement_identifier for which the conversion occured
{adslot_id}
int
The ID of the adslot for which the conversion occured
{sub_id}
string
The ID of the Placement for which the conversion occured [PL-1...n]
{ip}
string
Converting device's IP address if known, 0.0.0.0 otherwise
{offer_id}
int
Offer ID of the converting offer
{offer_name}
string
Name / title of the converting offer
{device_uuid}
string
ayeT-Studios internal device identificator
{device_make}
string
Device manufacturer
{device_model}
string
Device model
{advertising_id}
string
Device advertising id (GAID/IDFA) if known, otherwise empty
{sha1_android_id}
string
Device sha1 hashed android id if known, otherwise empty
{sha1_imei}
string
Device sha1 hashed IMEI, if known, otherwise empty
{is_chargeback}
int
Either 0 or 1. Indicator if the callback is a conversion (0) or a chargeback (1).
{chargeback_reason}
string
Reason why chargeback created. Only available if is_chargeback set to 1.
{chargeback_date}
string
Date of chargeback creation. Only available if is_chargeback set to 1.
{event_name}
string
For CPA & CPE campaigns, event name of the conversion
{event_value}
float
The value associated with the event (non-billable - refer to "payout_usd" and "currency_amount" for publisher & user payout).
{task_name}
string
Only available for CPE campaigns, shows individual task name for that conversion (for example "Complete Level 5")
{task_uuid}
string
Only available for CPE campaigns, shows unique id for the task and campaign
{currency_identifier}
string
Shows virtual currency name as set in adslot.
{currency_conversion_rate}
decimal
Shows currency conversion rate used to calculate user currency for the given conversion.
{custom_1}
string
Custom parameter to pass variables to the conversion callbacks.
{custom_2}
string
Custom parameter to pass variables to the conversion callbacks.
{custom_3}
string
Custom parameter to pass variables to the conversion callbacks.
{custom_4}
string
Custom parameter to pass variables to the conversion callbacks.
{custom_5}
string
Custom parameter to pass variables to the conversion callbacks.
If you want to restrict postbacks to our callback server IPs, please whitelist the following IPs and check back regularly for possible changes:
Last IP List Update: 2025-01-30
To handle video conversions with S2S Callbacks, first make sure your callback URL is setup correctly in your publisher placement. To do so, navigate to Placements / Apps, edit your placement and set the Callback Url to your server's postback url:
Also make sure that "Send S2S Callbacks" for video views is enabled for your Rewarded Video AdSlot in "AdSlot Details" > "Overview".
If this is the callback url you set for your placement:
A typical conversion callback sent by our server will look like this:
This assumes you set externalIdentifier to username when calling AyetVideoSdk.init(...), the currency amount per view was set to 10 in your rewarded video adslot #16 and the delivered video had an eCPM of $7.00.
Important: Your server must always reply with an HTTP 200 status code to our postbacks. Otherwise we will resend the postback 12 times over a span of one hour before giving up.
Important: To ensure each conversion is granted only once to your users, always use {transaction_id}. Occasional callback resends may occur for various reasons. Utilizing {transaction_id} prevents granting conversions more than once.
{transaction_id}
string
Unique transaction id - use for duplicate checks.
{payout_usd}
float
The actual conversion payout in USD.
{currency_amount}
float
The amount of currency the user earned (taken from your offerwall currency configuration).
{external_identifier}
string
The user identifier (EXTERNAL IDENTIFIER) originally passed in the web offerwall link
{user_id}
integer
Our internal id for this offerwall user
{placement_identifier}
string
The placement_identifier for which the conversion occured
{adslot_id}
int
The ID of the adslot for which the conversion occured
{sub_id}
string
The ID of the Placement for which the conversion occured [PL-1...n]
{ip}
string
Converting device's IP address if known, 0.0.0.0 otherwise
{offer_id}
int
Offer ID of the converting offer
{offer_name}
string
Name / title of the converting offer
{device_uuid}
string
ayeT-Studios internal device identificator
{device_make}
string
Device manufacturer
{device_model}
string
Device model
{advertising_id}
string
Device advertising id (GAID/IDFA) if known, otherwise empty
{sha1_android_id}
string
Device sha1 hashed android id if known, otherwise empty
{sha1_imei}
string
Device sha1 hashed imei if known, otherwise empty
{currency_identifier}
string
Shows virtual currency name as set in adslot.
{currency_conversion_rate}
decimal
Shows currency conversion rate used to calculate user currency for the given conversion.
{custom_1}
string
Custom parameter to pass variables to the conversion callbacks
{custom_2}
string
Custom parameter to pass variables to the conversion callbacks
{custom_3}
string
Custom parameter to pass variables to the conversion callbacks
{custom_4}
string
Custom parameter to pass variables to the conversion callbacks
{custom_5}
string
Custom parameter to pass variables to the conversion callbacks
You can configure a conversion callback URL in our publisher dashboard. To do so, navigate to Placements / Apps, edit your placement and set the Callback URL to your server's postback URL:
If this is the callback URL you set for your offerwall placement:
A typical conversion callback sent by our server will look like this:
This assumes you set external_identifier to username in the original Offerwall URL for that user, the currency conversion rate in your placement was 1000 per $1 and the user completed an offer with a $0.36 payout.
Important: Your server must always reply with an HTTP 200 status code to our postbacks. Otherwise we will resend the postback 12 times over a span of one hour before giving up.
You can automatically process Reversals made to your account and placements by enabling Reversal Callbacks.
Simply navigate to Placements / Apps, edit your placement and check the box Enable Reversal Callbacks.
Once enabled we will send reversal callbacks directly to the callback URL you set up for your placements.
The unique transaction ID we send for each conversion will carry an "r-" prepended to the ID for each reversal callback.
Below is a list of all relevant parameters to use in order to distinguish reversal callbacks from regular callbacks.
{transaction_id}
string
Unique transaction ID - use for duplicate checks. For chargebacks the original tid is prepended with "r-".
{is_chargeback}
int
Either 0 or 1. Indicator if the callback is a conversion (0) or a chargeback (1).
{chargeback_reason}
string
Reason why chargeback created. Only available if is_chargeback set to 1.
{chargeback_date}
string
Date of chargeback creation. Only available if is_chargeback set to 1.
Important: To ensure each conversion is granted only once to your users, always use {transaction_id}. Occasional callback resends may occur for various reasons. Utilizing {transaction_id} prevents granting conversions more than once.
{transaction_id}
string
Unique transaction ID - use for duplicate checks. For chargebacks the original tid is prepended with "r-".
{payout_usd}
float
The actual conversion payout in USD. If chargeback value is negative.
{currency_amount}
float
The amount of currency the user earned (taken from your offerwall currency configuration). If chargeback value is negative.
{external_identifier}
string
The user identifier (EXTERNAL IDENTIFIER) originally passed in the web offerwall link.
{user_id}
integer
Our internal ID for this offerwall user
{placement_identifier}
string
The placement_identifier for which the conversion occured
{survey_id}
unsigned int64
Survey ID of the completed survey
{loi}
float
Length of interview - the time it took the user to complete the survey in minutes
{adslot_id}
int
The ID of the adslot for which the conversion occured
{sub_id}
string
The ID of the Placement for which the conversion occured [PL-1...n]
{ip}
string
Converting device's IP address if known, 0.0.0.0 otherwise
{offer_id}
int
Offer ID of the converting offer
{offer_name}
string
Name / title of the converting offer
{device_uuid}
string
ayeT-Studios internal device identificator
{device_make}
string
Device manufacturer
{device_model}
string
Device model
{advertising_id}
string
Device advertising id (GAID/IDFA) if known, otherwise empty
{sha1_android_id}
string
Device sha1 hashed android id if known, otherwise empty
{sha1_imei}
string
Device sha1 hashed IMEI, if known, otherwise empty
{is_chargeback}
int
Either 0 or 1. Indicator if the callback is a conversion (0) or a chargeback (1).
{chargeback_reason}
string
Reason why chargeback created. Only available if is_chargeback set to 1.
{chargeback_date}
string
Date of chargeback creation. Only available if is_chargeback set to 1.
{currency_identifier}
string
Shows virtual currency name as set in adslot.
{currency_conversion_rate}
decimal
Shows currency conversion rate used to calculate user currency for the given conversion.
{custom_1}
string
Custom parameter to pass variables to the conversion callbacks.
{custom_2}
string
Custom parameter to pass variables to the conversion callbacks.
{custom_3}
string
Custom parameter to pass variables to the conversion callbacks.
{custom_4}
string
Custom parameter to pass variables to the conversion callbacks.
{custom_5}
string
Custom parameter to pass variables to the conversion callbacks.
