What is a Placement?
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A Placement is meant to represent your app or website. It indicates the platform that your owned & operated asset is build for and running on.
A Placement can be one of the following:
Android App
iOS App
Website
Network / API
For example, you create a separate Placement for your Android App and a separate Placement for your IOS app.
Once you create a Placement, you cannot change the platform type
While creating a Placement, you also set up the AdSlot, which you select based on the type of integration or ad format you want to use.
Follow the link below to read about AdSlots.