VAST Tags

You can bring your own VAST Tag Demand to our Ad Server solution to make direct deals with preferred partners in order to increase your overall eCPMs.

Attribute	Type	Description
{external_identifier}	string	Unique User ID passed to the Video SDK for each user.
{device_uuid}	string	ayeT-Studios internal device identificator
{device_make}	string	Device manufacturer
{device_model}	string	Device model
{device_ifa}	string	Device advertising id (GAID/IDFA) if known, otherwise empty
{device_os}	string	Device os
{device_osv}	string	Device os version
{country}	string	Country from which the ad request is made.
{ip}	string	IP address from which the ad request is made.
{ua}	string	User Agent from which the ad request is made.
{cat}	string array	Array of IAB content categories of the site.
{bcat}	string array	Array of Blocked IAB content categories of the site.
{site_name}	string	Site name / Placement name as set up in the ayeT dashboard by the publisher .
{site_domain}	string	Domain of the site (e.g., "sub.foobar.com")
{site_url}	string	URL of the site (e.g., "https://sub.foobar.com/abc")
{site_url_encoded}	string	Encoded URL of the site (e.g., "https%3A%2F%2Fsub.foobar.com%2Fabc")
{app_bundle}	string	A platform-specific application identifier intended to be unique to the app and independent of the exchange. On Android, this should be a bundle or package name (e.g., com.foo.mygame). On iOS, it is typically a numeric ID.
{app_name}	string	App name / Placement name as set up in the ayeT dashboard by the publisher.
{app_storeurl}	string	App store URL for an installed app.
{app_storeurl_encoded}	string	Encoded app store URL for an installed app.
{cmp_available}	int	1 if a CMP was detected, 0 if not
{tc_string}	string	Tcf Consent String received from the CMP
{gdpr_applies}	int	1 if the user is from a county where the GDPR applies, 0 if not
{ts}	int	Unix timestamp
{uid_criteo}	string	Macro for passing an external / share User ID from our integrated partner Criteo