VAST Tags
You can bring your own VAST Tag Demand to our Ad Server solution to make direct deals with preferred partners in order to increase your overall eCPMs.
{external_identifier}
string
Unique User ID passed to the Video SDK for each user.
{device_uuid}
string
ayeT-Studios internal device identificator
{device_make}
string
Device manufacturer
{device_model}
string
Device model
{device_ifa}
string
Device advertising id (GAID/IDFA) if known, otherwise empty
{device_os}
string
Device os
{device_osv}
string
Device os version
{country}
string
Country from which the ad request is made.
{ip}
string
IP address from which the ad request is made.
{ua}
string
User Agent from which the ad request is made.
{cat}
string array
Array of IAB content categories of the site.
{bcat}
string array
Array of Blocked IAB content categories of the site.
{site_name}
string
Site name / Placement name as set up in the ayeT dashboard by the publisher .
{site_domain}
string
Domain of the site (e.g., "sub.foobar.com")
{site_url}
string
URL of the site (e.g., "https://sub.foobar.com/abc")
{site_url_encoded}
string
Encoded URL of the site (e.g., "https%3A%2F%2Fsub.foobar.com%2Fabc")
{app_bundle}
string
A platform-specific application identifier intended to be unique to the app and independent of the exchange. On Android, this should be a bundle or package name (e.g., com.foo.mygame). On iOS, it is typically a numeric ID.
{app_name}
string
App name / Placement name as set up in the ayeT dashboard by the publisher.
{app_storeurl}
string
App store URL for an installed app.
{app_storeurl_encoded}
string
Encoded app store URL for an installed app.
{cmp_available}
int
1 if a CMP was detected, 0 if not
{tc_string}
string
Tcf Consent String received from the CMP
{gdpr_applies}
int
1 if the user is from a county where the GDPR applies, 0 if not
{ts}
int
Unix timestamp
{uid_criteo}
string
Macro for passing an external / share User ID from our integrated partner Criteo
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